PODCAST

Is SaaS Dead? Build vs. Buy in the Age of AI

The ability to generate software with AI has revived the "Build vs. Buy" debate. If a team can spin up a custom CRM or invoicing tool in a few days using AI agents, the value of paying for expensive monthly SaaS subsc…

Episode 23 · 35 min · March 1, 2026

Show notes

The ability to generate software with AI has revived the "Build vs. Buy" debate. If a team can spin up a custom CRM or invoicing tool in a few days using AI agents, the value of paying for expensive monthly SaaS subscriptions comes into question. In this episode, Ben Griswold (Grizen) and Noah Heldman (OutcomeSource) discuss whether the SaaS business model is actually in trouble. They share how they used AI to build bespoke tools for their own firm, effectively replacing some commercial software. The conversation then shifts to the enterprise perspective, where factors like SOC2 compliance, maintenance, and vendor liability often outweigh the benefits of custom builds. They also explore the concept of "Shadow AI" replacing Shadow IT, the frustration with low-quality AI features bolted onto existing products, and why the biggest SaaS players are likely here to stay. *In This Episode, You'll Learn:* * How AI is changing the economics of the "Build vs. Buy" decision. * The story of how Ben and Noah replaced some of their own SaaS tools with AI-generated code. * Why "Shadow AI" (custom GPTs and scripts) is becoming the new Shadow IT. * The critical value of SaaS for enterprises: transferring risk, compliance, and maintenance. * Why "AI-powered" features often feel like marketing hype rather than true innovation. * The difference between generating code and operationalizing a production-ready system. *Connect with Us:* * Ben Griswold | Grizen: https://grizen.com * Noah Heldman | OutcomeSource: https://outcomesource.com

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