Consulting Past, Present, and Future With Jeff Treuting

What has truly changed in the world of technology consulting over the last 20 years, and what fundamental truths have stayed exactly the same? In this special episode, we welcome our very first guest, veteran consultant and startup CTO Jeff Treuting, for a deep dive into the evolution of the industry. Ben, Noah, and Jeff—colleagues and friends for two decades—share stories and insights from their journeys, starting in the dot-com boom and moving through the rise of cloud, mobile, and now AI. They compare the realities of working for a scrappy solo practice versus a "Big Four" giant, and Jeff reveals the biggest surprises from his recent transition from high-level consultant to hands-on CTO. This is a candid conversation about the skills, mindset, and human connections that have always defined great consulting. *In This Episode, You'll Learn:* * Jeff's origin story and how he accidentally fell into consulting during the dot-com boom. * The surprising similarities between lean firms and "Big Four" giants (hint: the problems are the same, just at a different scale). * Why one of the most valuable consulting skills is acting as a "marriage counselor" between siloed departments. * The critical shift in client expectations towards delivering tangible, usable value in the very first sprint. * The lost art of "Keep It Simple, Stupid" and how to avoid the trap of over-engineering for "Netflix scale." * Plus, Jeff takes on the *Rapid-Fire Five Questions*, revealing his biggest career fail, a buzzword he'd ban, and more! *Connect with Us:* * Ben Griswold | Grizen: https://grizen.com * Noah Heldman | OutcomeSource: https://outcomesource.com